Ever wonder why we can’t get people clean drinking water…

Or why we can’t get enough food and medicine to rural parts of the world…

And yet, no matter where you go in the world you can get a coke?

Well, Melinda Gates wondered the same thing. Here is a short (20 minute) video on what NGO’s could learn from Coke. I watched it and was fascinated.

And then my mind went wild, these same concepts work for sharing the Gospel.

I encourage you to watch this video. The principles are priceless.